Mallory.Co-creator of The Academy

Meet the other half

I didn't set out to build businesses.I just got really damn good at the stuff behind them.

I'm Mallory — mom, systems builder, funnel nerd, Canva girl, professional figure-it-outer, and co-creator of The Academy with Jamie.

Turns out all those random things I learned trying to make money online weren't random at all. They were skills. And skills changed everything.

And if you've been trying to figure out what the hell you could actually do online — keep reading.

Step inside The Academy Keep reading my story

Mallory working at her creative studio desk

behind the scenes →

learned it because I needed it.

Before all this

I was just trying to figure out what the hell I was doing.

I didn't wake up one day and decide I wanted to become a funnel builder, systems person or “backend expert.”

Honestly? I was a stay-at-home mom trying to figure out how to make money online without giving up the life I actually wanted to be home for.

I built an online boutique. I learned Canva. Content. Storefronts. Then funnels, automations, websites and AI.

Half the time I learned something because I needed it that day. There wasn't a perfectly mapped-out career plan.

I kept learning how to do shit. Eventually, people started paying me to do it for them.

Then something clicked

I wasn't “just helping.” I was building the business behind the business.

CANVAFUNNELSSYSTEMSAUTOMATIONSAIWEBSITESSTOREFRONTSCLIENT WORKCONTENTBACKEND

The things I thought were random little skills started connecting. A Canva graphic wasn't just a graphic. A funnel wasn't just a page. An automation wasn't just some techy thing.

Together, they were the stuff that made businesses actually work. And once I saw that? I couldn't unsee it.

This is what I want you to understand

Businesses need people who know how to do this shit.

someonebuilds the landing page
someonecreates the graphics
someonesets up the storefront
someoneconnects the automation
someoneorganizes the backend
someonecreates the content
someonekeeps the whole damn thing moving

Those aren't random tasks.

They're skills. And businesses pay people who know how to use them.

CANVAFUNNELSWEBSITESAIAUTOMATIONSSYSTEMSSTOREFRONTSCONTENT

That's what I mean when I say

Become the business behind the business.

Two different stories. Same realization.

Then Jamie and I realized we were teaching the same damn lesson.

We didn't get here the same way. We learned different things, built different businesses and worked behind different screens.

But we both figured out the same thing:

The opportunity isn't the magic part. The skill is.

Tools change. Platforms change. AI changes ridiculously fast. But when you actually know how to build something? That goes with you.

That realization became The Academy — the home of modern business skills.

Mallory Martinez and Jamie O'Connor, co-creators of The Academy — Mallory MartinezCo-creatorsJamie O'Connor

Okay, so what does The Academy actually do?

We teach you how to do the work happening behind the business.

The graphics. The funnels. The websites. The systems. The automations. The storefronts. The AI. The backend.

Not just what they are. How to actually do them.

Learn the skill

Practice the skill

Build with the skill

Use it for your own business — or somebody else's

That's The Academy.

The home of modern business skills

See what's inside

You don't need another “opportunity.”

You need skills.

Skills sell.

Come learn with us

You don't have to know what your “thing” is yet.

You just need somewhere to start.

Come learn the modern business skills people are using behind the scenes every single day.

Try Canva. Build a funnel. Learn a storefront. Play with AI. Set up an automation.

You don't have to be good at all of it.

You just have to start long enough to figure out what you're damn good at.

Learn the skill.

Use the skill.

Find your thing.

That's how I found mine.

Maybe this is where you find yours.

Show me The Academy